Premier Padel signs historic licensing deal with Fanatics
The sports merchandising giant becomes Master Licensee of the tour: official online store already live, with in-venue retail coming in December.
Redacción PalaComparer · · 2 min read
Premier Padel announced a multi-year agreement with Fanatics, the global leader in licensed sports merchandise behind the NFL, NBA, MLB, NHL and Formula 1, as Master Licensee of the tour. The deal covers e-commerce, in-venue retail, wholesale, product and memorabilia.
Official store already live
As part of the agreement, the official store at store.premierpadel.com is already running, operated by Fanatics and integrated into its global e-commerce ecosystem. The launch collection brings together Bullpadel, Homiés Marbella, Fanatics Branded and Wilson across men's and women's ranges, capturing padel's jump from the court into urban culture.
Next steps: London pop-up and Finals retail
In August, a pop-up in London will give fans an early in-person look at the collection, coinciding with the tour's debut in the British capital. In-venue retail arrives in December, with the Qatar Airways Premier Padel Finals hosting the first official store at a tournament venue.